--- title: Bridgewater Studio | Blog | Experiential Marketing | Immersive Technology | Brian Dressel description: Brian brings 30+ years of experience in creative technologies, immersive experience design, live events, and installations. As VP of Media and Technology for Bridgewater, his passion for blending next-level technologies and artistic content fuels a user-centric, personalized approach, making him a pioneer in interactive and immersive user experience design. --- # FREE RESOURCES Ready to take your projects to the next level? Start with weekly insights from our experts. ![image of blog Brian Dressel](https://www.bridgewaterstudio.net/hubfs/Brian%20D.png) ## Brian Dressel Brian brings 30+ years of experience in creative technologies, immersive experience design, live events, and installations. As VP of Media and Technology for Bridgewater, his passion for blending next-level technologies and artistic content fuels a user-centric, personalized approach, making him a pioneer in interactive and immersive user experience design. [![Immersive domes are transforming experiential marketing](https://www.bridgewaterstudio.net/hubfs/Blog_Images/Campaign%2016/immersive-dome-experiences.jpg) ](https://www.bridgewaterstudio.net/blog/immersive-domes-the-next-big-thing-in-experiential-marketing) [Media + Technology](https://www.bridgewaterstudio.net/blog/tag/media-technology) ## [Immersive Domes: The Next Big Thing in Experiential Marketing](https://www.bridgewaterstudio.net/blog/immersive-domes-the-next-big-thing-in-experiential-marketing) June 13, 2025 by Brian Dressel [![Holographic Displays for Experiential Marketing, Retail, and Brand Activations](https://www.bridgewaterstudio.net/hubfs/blog-hero-holograms.jpg) ](https://www.bridgewaterstudio.net/blog/how-holographic-displays-are-reinventing-experiential-marketing) [Media + Technology](https://www.bridgewaterstudio.net/blog/tag/media-technology) ## [How Holographic Displays Are Reinventing Experiential Marketing](https://www.bridgewaterstudio.net/blog/how-holographic-displays-are-reinventing-experiential-marketing) April 17, 2025 by Brian Dressel [![Experiential Content: How to Master Immersive Storytelling](https://www.bridgewaterstudio.net/hubfs/Blog_Images/Campaign%2015/blog-hero-experiential-content.jpg) ](https://www.bridgewaterstudio.net/blog/experiential-content-how-to-master-immersive-storytelling) [Media + Technology](https://www.bridgewaterstudio.net/blog/tag/media-technology) ## [Experiential Content: How to Master Immersive Storytelling in 2025](https://www.bridgewaterstudio.net/blog/experiential-content-how-to-master-immersive-storytelling) February 20, 2025 by Brian Dressel [![Brand Activations Using AI - The Complete Guide to AI-Driven Experiences](https://www.bridgewaterstudio.net/hubfs/blog-hero-brand-activations-using-ai.jpg) ](https://www.bridgewaterstudio.net/blog/brand-activations-using-ai-the-complete-guide-to-ai-driven-experiences) [Media + Technology](https://www.bridgewaterstudio.net/blog/tag/media-technology) ## [Brand Activations Using AI: The Complete Guide to AI-Driven Experiences](https://www.bridgewaterstudio.net/blog/brand-activations-using-ai-the-complete-guide-to-ai-driven-experiences) February 01, 2025 by Brian Dressel [![an LED video wall delights visitors at the U Michigan Alumni Center](https://www.bridgewaterstudio.net/hubfs/B3-Marketing-for-Universities-1.jpg) ](https://www.bridgewaterstudio.net/blog/experiential-marketing-for-universities) [Experiential Marketing](https://www.bridgewaterstudio.net/blog/tag/experiential-marketing) ## [Experiential Marketing for Universities: 6 Innovative Ideas](https://www.bridgewaterstudio.net/blog/experiential-marketing-for-universities) January 09, 2025 by Brian Dressel [![A man in a VR headset engages with a holographic globe interactive at an experiential event](https://www.bridgewaterstudio.net/hubfs/b2-experiential-events-1.jpg) ](https://www.bridgewaterstudio.net/blog/experiential-events-in-2025-how-brands-are-using-technology-to-create-unforgettable-moments) [Experiential Marketing](https://www.bridgewaterstudio.net/blog/tag/experiential-marketing) ## [Experiential Events in 2025: How Brands Are Using Technology to Create Unforgettable Moments](https://www.bridgewaterstudio.net/blog/experiential-events-in-2025-how-brands-are-using-technology-to-create-unforgettable-moments) December 12, 2024 by Brian Dressel [![A woman running through an interactive technology tunnel at SoFi Stadium](https://www.bridgewaterstudio.net/hubfs/b1-interactive-technology-1-1.jpg) ](https://www.bridgewaterstudio.net/blog/interactive-technology-7-brands-leading-the-way) [Media + Technology](https://www.bridgewaterstudio.net/blog/tag/media-technology) ## [Interactive Technology: 7 Brands Leading the Way](https://www.bridgewaterstudio.net/blog/interactive-technology-7-brands-leading-the-way) November 09, 2024 by Brian Dressel [![A woman engages with a smart retail touchscreen to shop for clothing](https://www.bridgewaterstudio.net/hubfs/Blog_Images/Campaign%2013/b2-smart-retail-1.jpg) ](https://www.bridgewaterstudio.net/blog/smart-retail-7-technologies-changing-the-way-we-shop) [Retail Design](https://www.bridgewaterstudio.net/blog/tag/retail-design) ## [Smart Retail: 7 Innovative Technologies Changing How We Shop](https://www.bridgewaterstudio.net/blog/smart-retail-7-technologies-changing-the-way-we-shop) September 12, 2024 by Brian Dressel [![](https://www.bridgewaterstudio.net/hubfs/b2-experiential-tech-1.jpg) ](https://www.bridgewaterstudio.net/blog/the-experiential-technology-behind-immersive-experiences) [Media + Technology](https://www.bridgewaterstudio.net/blog/tag/media-technology) ## [The Experiential Technology Behind Immersive Experiences (7 Examples)](https://www.bridgewaterstudio.net/blog/the-experiential-technology-behind-immersive-experiences) September 09, 2024 by Brian Dressel [![The NFL Fan Experience quarterback challenge interactive in Times Square](https://www.bridgewaterstudio.net/hubfs/fan-experiences-1.jpg) ](https://www.bridgewaterstudio.net/blog/transforming-the-fan-experience-with-technology) [Media + Technology](https://www.bridgewaterstudio.net/blog/tag/media-technology) ## [Transforming the Fan Experience with Technology (15 Examples)](https://www.bridgewaterstudio.net/blog/transforming-the-fan-experience-with-technology) August 22, 2024 by Brian Dressel ![book-img](https://www.bridgewaterstudio.net/hubfs/Blog_Images/book-image.png) #1 Resource ### Lead Magnet Title Here ### Free Trial [Client Success Stories](##) [Privacy](##) ### Browse Topics - 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