---
title: Bridgewater Studio | Corporate Brand Style Guide | Logo Style Guide | Chicago
---

#### STYLE GUIDE

# BRIDGEWATER STUDIO

- [Logo](https://www.bridgewaterstudio.net/brand#logo)
- [Colors](https://www.bridgewaterstudio.net/brand#colors)
- [Typography](https://www.bridgewaterstudio.net/brand#typography)
- [Buttons](https://www.bridgewaterstudio.net/brand#buttons)
- [Images](https://www.bridgewaterstudio.net/brand#images)

### Logo

![BWS_Logo_2021_blue](https://www.bridgewaterstudio.net/hubfs/Style%20Guide/BWS_Logo_2021_color2.jpg)

![BWS_logo_2022_black](https://www.bridgewaterstudio.net/hubfs/Global/BWS_logo_2022_black.png)

![BWS_logo_2022_white](https://www.bridgewaterstudio.net/hubfs/Global/BWS_logo_2022_white.jpg)

[Download Logo Files](https://www.bridgewaterstudio.net/hubfs/Style%20Guide/BWS_Logos.zip)

### Colors

Primary

Secondary

Tertiary

Dark Grey

#4e4e4e

Light Grey

#f4f4f4

### Typography

 Show Display Headings

##### When you need a heading to stand out, consider using a display heading—a larger, slightly more opinionated heading style.

×

**Roboto**  
abcdefghijklmnopqrstuvwxyz   
ABCDEFGHIJKLMNOPQRSTUVWXYZ   
0123456789

###### **Petrona** abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

# H1 One main header describes the page topic.

## H2 SECONDARY HEADERS FOR PAGE SECTIONS.

### H3 TERTIARY HEADERS FOR SUB-SECTIONS.

#### H4 ACCENT HEADERS ARE SMALL

**Body / Paragraph**  
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque a nisl a ipsum convallis consequat. Integer id felis a libero finibus convallis. Aenean consequat quam blandit luctus rhoncus. Curabitur in lobortis turpis.

**Lists:**

- Item 1
- Item 2
- Item 3

1. Item A
2. Item B
3. Item C

**Blockquote**

> “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque a nisl a ipsum convallis consequat. Integer id felis a libero finibus convallis. Aenean consequat quam blandit luctus rhoncus. Curabitur in lobortis turpis.”

**Large Text**

##### LOREM IPSUM DOLOR SIT AMET, CONSECTUR ADIPISCING ELIT. PELLENTESQUE A NISL A IPSUM CONVALLIS.

**Link Text**  
When a link appears in copy, it will look like [clickable text](https://www.bridgewaterstudio.net/brand#) so it is clear.

**Micro Text**  
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque a nisl a ipsum convallis consequat. Integer id felis a libero finibus convallis. Aenean consequat quam blandit luctus rhoncus. Curabitur in lobortis turpis.

### Buttons

**Primary**

[![Main Button](https://no-cache.hubspot.com/cta/default/7946928/f259e426-655c-417b-9c21-343dd3a62ec8.png)](https://cta-redirect.hubspot.com/cta/redirect/7946928/f259e426-655c-417b-9c21-343dd3a62ec8)

 

**Header Only** (darker)

[![Header Button](https://no-cache.hubspot.com/cta/default/7946928/6d22bce6-780e-448b-ac11-7a1235c1c802.png)](https://cta-redirect.hubspot.com/cta/redirect/7946928/6d22bce6-780e-448b-ac11-7a1235c1c802)

 

**Outline**

[![Main Button](https://no-cache.hubspot.com/cta/default/7946928/d18b873e-5540-448a-bbe2-fe14f22d9ca0.png)](https://cta-redirect.hubspot.com/cta/redirect/7946928/d18b873e-5540-448a-bbe2-fe14f22d9ca0)

**  
Small**

[![Small Button](https://no-cache.hubspot.com/cta/default/7946928/d2a0f75f-b373-4612-a18a-a29dd7add8ab.png)](https://cta-redirect.hubspot.com/cta/redirect/7946928/d2a0f75f-b373-4612-a18a-a29dd7add8ab)

 

### Images

**Blue Tone **- for page headers

![images-blue](https://www.bridgewaterstudio.net/hs-fs/hubfs/Style%20Guide/images-blue.jpg?width=970&name=images-blue.jpg)

**Full Color **- for finished projects

![images-color](https://www.bridgewaterstudio.net/hs-fs/hubfs/Style%20Guide/images-color.jpg?width=970&name=images-color.jpg)

**Black & White **- for team, process and facility

![images-bw](https://www.bridgewaterstudio.net/hs-fs/hubfs/Style%20Guide/images-bw.jpg?width=970&name=images-bw.jpg)

**Desaturated **- alt for team, process and facility

![images-desat](https://www.bridgewaterstudio.net/hs-fs/hubfs/Style%20Guide/images-desat.jpg?width=970&name=images-desat.jpg)

**Dark Grey **- for team, process and facility with copy overlay

![images-dark](https://www.bridgewaterstudio.net/hs-fs/hubfs/Style%20Guide/images-dark.jpg?width=970&name=images-dark.jpg)

 

![](https://px.ads.linkedin.com/collect/?pid=5953756&fmt=gif)