Bridgewater Stories


The Profound Effect of Design in Corporate Settings

In corporate settings there are many common areas that can be boring and uninspiring. Enhancing the design experience in an office not only builds a better brand for the workplace itself, but also for the employees it can provide a sense of self within a sometimes self-less setting.

In corporate settings there are many common areas that can be boring and uninspiring.  In the past designers were caught up in functionality, and seems like creativity had been lost. While creating an equal amount of space for each employee is fair, there must also be some heavy consideration on what designers can do to support a more open, creative and productive environment for corporations. Enhancing the design experience in an office not only builds a better brand for the workplace itself, but also for the employees it can provide a sense of self within a sometimes self-less setting. 

Keep it Interesting 

Engaged employees who are focused and on top of their daily tasks is the goal for every employer. When it comes to corporate designs, focusing on components such as openness, and creating a space that allows employees to focus is your sweet spot.  There has recently been a series of designers and planners who denunciate the open office plan; however with organization within an open space, such as innovative shelving and storage, and brand relatable decor we feel that it actually enables creativity to thrive. If employees are able to reap the benefits of being surrounded by a thoughtful, bright, organized and open space, then chances are they will feel motivated and content within their environment. 

Make ‘Em Feel Welcome 

Experiential designs are all about change, excitement and interaction; people want to feel a part of something striking when they come into work every day as well as find comfort within that space. But this is more than just making things look pretty. The practice of making employees feel as if they are getting an experience, and that they are part of something bigger than themselves will foster a sense of employee engagement that all the free soda in the world can’t buy. Visitors to your facility will also notice a level of pride and connection that employees have to a workspace, it may be nonverbal but it will definitely be appreciably different. Putting your company in a setting with thematic elements or interesting and brand focused visual elements can offer employees a more interactive workplace that really breaks up the daily monotony as well as inspire thoughtful interactions with co-workers which leads to team building.


Bring on the Motivation

Employees want and need to feel motivation and a sense of purpose when it comes to their workplace. Showing off certain aspects or milestones the company has celebrated historically is a great way to get your brag on as well as provide an interesting space for the team.  Community walls, as well as thoughtful vignettes for interaction will break up that long hallway and encourage people to be present and not just “zoned out” as they walk across the office.

As a whole, the overall design of a corporate environment should tie in elements of the company’s brand, provide interesting visuals for every audience as well an adequate place for employees to work collaboratively and autonomously. If designers and fabricators are able to incorporate design strategies that fit the needs of both the company and its employees, then they’ve found the golden ticket to an awesome office experience.


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