AMERICAN FAMILY INSURANCE
When creative sports marketing firm rEvolution contacted Bridgewater Studio to design, fabricate and install a scenic buildout for a special holiday brand activation, we knew it would be a fun project.
The Magic of Lights holiday event, sponsored by American Family Holiday House in Milwaukee, Wisconsin, would be an immersive experience complete with an augmented reality (AR) component and a majestic ice throne for a one-of-a-kind holiday photo op.
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