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Innovative Interior for an Iconic Brand

Nike worked with Bridgewater Studio to create a new interior retail design for their downtown Chicago location in advance of the Chicago Marathon.

Custom walls display the course layout, while stacked mirrors create an “infinity effect” in front of illuminated shoe pedestals designed to highlight featured products. Neon Nike ZOOM branding elements and integrated video media systems complete this one-of-kind retail experience.




Early concept image

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