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Nike Shows How Retail Store Design Can Have a Greater Impact.

When Nike wanted to show its support for the LGBTQ community during Pride Month, it wasn’t just another retail store design—the brand had an important message to share with its audience. The retail experience needed to tell a story.


Bridgewater Studio was proud to partner with Nike on their retail store design for Pride Month, which included the design, fabrication, and installation of several complex displays that would highlight the significance of the message.


A mirrored hero wall, developed for Nike’s retail stores in L.A. and Chicago, featured a multi-colored, gradient effect that required extensive graphics sampling and application testing. An oversized video monitor required housing design and custom fabrication of mounting brackets. Custom fixtures, custom upholstery, and the integration of mannequins all combined to create an immersive spatial design that celebrated Pride and the brand’s core values at every turn.


As always, we owned the entire process to ensure optimal results:

  • Design Development
  • Brand Development
  • Storyboarding
  • Theme Design
  • 3D CAD + Solid Modeling
  • CNC and Robotics Programming
  • Eco-Solvent Printing
  • Wide Format Printing
  • UV Printing
  • Print Direct to Substrate
  • Roll-to-Roll Printing
  • Vinyl Wrapping
  • Vinyl Decal Application
  • Anti-Graffiti Printing
  • Prototyping Materials
  • SPFX + Lighting Integration
  • Rigging Design
  • Metal Fabrication
  • CNC Sheet Metal Forming
  • Carpentry
  • Millwork
  • Painting/Finishing
  • Powder Coating Services
  • Custom Upholstery
  • Laser Cutting Service
  • Acrylic Fabrication
  • CNC + Robot machining
  • Project Estimation + Budgeting
  • Project Schedule Development
  • Project Management Services
  • Cloud-Based Client Project Portal
  • Nationwide Installation Capabilities
  • Logistics Management Services
  • Kitting + Inventory Management
  • Location Scouting + Site Survey

← Our Work

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