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NIKE: PLAY

A Retail Store Experience Where Kids Rule

This custom retail store design for Nike reimagines the iconic brand’s motivational “Just Do It” messaging for a different audience—kids. The “Play” campaign puts a fresh spin on the active lifestyle, with fun, stylish, youthful appeal designed to create an age-appropriate shopping experience.
Early concept image

Custom retail displays showcase product lines just for kids with a celebratory flair. Merchandise fixtures were fabricated with a wide range of materials, combining exotic soft goods, metals, plastics, and graphics printing into a cohesive environment throughout the store.

Rendering image
Custom flooring was created with direct-to-substrate printing onto sheets of reground Nike shoes for a truly one-of-a-kind effect, while custom hangbar fixtures were designed, fabricated, rigged, and installed. Our work also included custom-printed shrouds to conceal construction activity during the installation process.
Fabrication image

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