When our longtime partner, CAMP Store, approached Bridgewater with idea of bringing an immersive Trolls-themed experience to life in their New York City location in advance of the release of Trolls 3: Band Together, we were thrilled to have the opportunity to leverage the incredible IP of Trolls into an interactive experience for fans of all ages.
Due to the compressed timeline, it was essential for us to step in and embed ourselves alongside their design team, own all aspects of production, and help guide choices that would meet the extremely high-quality experiences that CAMP is known for. The store is renowned for providing a hands-on, highly sensory, tactile experience that is largely analog and not overly digital, so materials and durability were paramount in our strategic approach.
The concept design was overseen by Universal Studios. We assisted by honoring the spirit of the design through its development by creating budget and time-efficient strategies to realize the project with smart materials and production choices that would maximize the outcome given the existing constraints. Starting with a 3D grey model, we leveraged references from the film and the assets that were provided by Universal to create an authentic 3D environment true to the Trolls brand and in alignment with the new movie’s story.
We managed all aspects of digital fabrication and production in-house to create nine unique environments from the film within the store – from Mt. Rageous to the Sparkle Spa – our team tackled it all. In addition to fabricating the physical elements, we coordinated A/V, lighting, and media design and production to ensure a multi-sensory and truly immersive experience.
“Let’s face it, building large traveling experiential shows is incredibly difficult work. Success means an incredibly coordinated consortium of partners with a high pain tolerance and an anything-is-possible mentality. Bridgewater is one of Camp’s not-so-secret weapons."
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