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Coca-Cola brings comfort and joy to the winter travel experience with a pop-up brand activation.

Global creative agency 160over90 contacted Bridgewater Studio with the idea of transforming a United Airlines lounge into a “cozy winter cabin” for Coca-Cola. The concept called for a pop-up activation to bring comfort and nostalgia to weary travelers at O’hare Airport, courtesy of the iconic refreshment brand.


With the agency providing a look-book for inspiration, the Bridgewater team was tasked with bringing it all to life—through design visualization, fabrication, transport, and installation.


Our first step was to conduct a site survey of the proposed location. A thorough spatial study allowed us to digitally experiment with various sizes of the pop-up experience in the space.


Then, we developed concept renders to showcase several different elements requested by Coca-Cola and provided by 160over90, including vintage branded props and a retro refrigerator. With all parties able to visualize the entire space in a realistic 3D environment, every detail could be finalized before fabrication began.


The next step in our digital fabrication workflow was to build out the space at our production facility and perform rigorous testing to ensure all elements would hold up to heavy use in a high-traffic environment. The fabrication process was a full team effort, including 3D modeling, CNC cutting, custom millwork, hand sculpting, painting, wide format printing, and more.


With setup, predress, and final tweaks made at the studio, we packed up and headed to the airport for a smooth installation. Last, but not least, our strike team returned after the activation to remove the pop-up with minimal disruption. The entire setup was transported and safely stored for a future activation. Built to last!

Our thanks to 160over90 and Coca-Cola for a perfect partnership and a seamless process.


“Bridgewater Studio was professional, helpful, efficient, and concise through pre-planning, execution, and breakdown. Not only did our team and the client love how it turned out, it was also a huge hit with United Club members. The photo opp alone recorded 1,200 photos and the space was occupied for hours every day!”

MELANIE SANDS, 160over90

As always, we owned the entire process to ensure optimal results:

  • Concept Development
  • Activation Planning
  • 2D + 3D Visualization
  • Graphic Design
  • Presentation Decks
  • Schematic Design
  • Theme Design
  • 3D Mesh + Surface Modelling
  • 3D CAD + Solid Modeling
  • Wide Format Printing
  • UV Printing
  • Print Direct to Substrate
  • Vinyl Wrapping
  • Vinyl Application
  • Vinyl Decal Application
  • Shop Drawing Services
  • Carpentry
  • Millwork
  • Painting/Finishing
  • Acrylic Fabrication
  • Project Estimation + Budgeting
  • Project Schedule Development
  • Project Management Services
  • Logistics Management Services
  • Kitting + Inventory Management
  • Location Scouting + Site Survey

← Our Work

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