Creating a Colossal Social Media Presence

Bridgewater Studio worked with Midwestern fast food chain Culver’s to engineer and install giant sculptures of their brand mascot, Curdis “The Curd Nerd”, at multiple locations — a hilarious photo op sure to be a hit on social media.

The corporate sculptures and accompanying photo booths — complete with sliding drawers for curds to pop out of — had families grinning across Culver’s restaurant lobbies everywhere. Managing this experiential marketing campaign from beginning to end was cheesy fun for our entire team!