A highly stylized storefront features two types of branded shoes on mannequin legs set among custom scenic elements. The retail interior features oversized product replicas—a branded shoe, a branded golf glove, and a branded hat—all matched to the G/FORE color palette.
This was a project made for Bridgewater Studio’s digital fabrication workflow. The ability to previsualize, make real-time design changes, and approve key steps remotely made it easy to coordinate between Chicago, Florida, and the brand’s headquarters in L.A.
First, we 3D scanned G/FORE product samples to create precise digital models. Next, we placed the digital shoes on digital mannequin legs, staging them in a virtual 3D model of the storefront. We hosted a live design previsualization session with the client to arrange everything exactly how they wanted and—BOOM—approved and ready for production!
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