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Bridgewater Studio and Goose Island Brewery Design a Truly Unforgettable Brand Experience

When Goose Island Brewery was looking to promote their new lineup of Bear Hug Beer, an experiential marketing concept was born and Bridgewater Studio was “tapped” to make it happen. The mission: Create a larger-than-life “beer hug” photo op for brewery patrons—with a lifelike bear sculpture standing 7.5 feet tall.

Goose Island Brewery Beer Hug Bear 1

Creating a realistic, life-size bear posed a few challenges. First and foremost, taxidermy was out. This needed to have all the wow factor of a real critter, but also needed to be 100% cruelty-free. Second, it needed to be light enough to transport to multiple locations.

Goose Island Brewery Beer Hug Bear 2

For the final solution, we constructed a metal frame and used a combination of 7-axis robotic carving and Stereolithography (SLA) 3D printing to achieve a sturdy form with highly accurate details. The sculpture was finished with a durable hardcoat, faux fur, and a stylish pair of sunglasses. Now, who needs a hug?

As always, we owned the entire process to ensure optimal results:

  • Concept Development
  • 2D + 3D Visualization
  • Presentation Decks
  • Schematic Design
  • Design Development
  • Storyboarding
  • 3D Printing Services
  • 3D Sculpting Services
  • 3D Mesh + Surface Modelling
  • 3D CAD + Solid Modeling
  • Mesh-to-Solid conversion
  • CNC and Robotics Programming
  • Shop Drawing Services
  • Prototyping Materials
  • Metal Fabrication
  • Painting/Finishing
  • Powder Coating Services
  • Custom Upholstery
  • Laser Cutting Service
  • CNC + Robot machining
  • Foam Hard Coating
  • Project Estimation + Budgeting
  • Project Management Services
  • Nationwide Installation Capabilities

← Our Work

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