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Bridgewater Studio Puts the Sizzle in Jimmy Dean Experiential Marketing Brand Exhibit

For our client Ogilvy, we worked completely in-house to conceptualize, fabricate, install, and manage a 1950s-inspired diner for a 3-day Jimmy Dean pop-up marketing campaign.

The diner would serve as an interactive marketing experience designed to create a consumer-friendly environment that would go viral on social media while introducing product samples to bikers on Chicago’s Lakeshore Drive.

We CNC-engineered a singular hut with neon signage for two brand ambassadors to staff. In addition to design and fabrication work, Bridgewater Studio managed project production in conjunction with the client, putting together the brand activation strategies, managing the project’s installation, and other logistics.



As always, we owned the entire process to ensure optimal results:

  • Concept Development
  • Activation Planning
  • 2D + 3D Visualization
  • Packaging Design
  • Graphic Design
  • Presentation Decks
  • Schematic Design 
  • Theme Design
  • 3D Mesh + Surface Modelling
  • 3D CAD + Solid Modeling
  • CNC and Robotics Programming
  • Eco-Solvent Printing
  • Wide Format Printing
  • Print Direct to Substrate
  • Vinyl Wrapping
  • Vinyl Application
  • Vinyl Decal Application
  • Shop Drawing Services
  • SPFX + Lighting Integration
  • Carpentry
  • Millwork
  • Painting/Finishing
  • Powder Coating Services
  • Laser Cutting Service
  • Acrylic Fabrication
  • CNC + Robot machining
  • Project Estimation + Budgeting
  • Project Schedule Development
  • Project Management Services
  • Nationwide Installation Capabilities
  • Logistics Management Services
  • Kitting + Inventory Management
  • Exhibit Permitting
  • Location Scouting + Site Survey
  • Project Staffing

← Our Work

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