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Bridgewater Studio Puts the Sizzle in Jimmy Dean Experiential Marketing Brand Exhibit

For our client Ogilvy, we worked completely in-house to conceptualize, fabricate, install, and manage a 1950s-inspired diner for a 3-day Jimmy Dean pop-up marketing campaign.

The diner would serve as an interactive marketing experience designed to create a consumer-friendly environment that would go viral on social media while introducing product samples to bikers on Chicago’s Lakeshore Drive.

We CNC-engineered a singular hut with neon signage for two brand ambassadors to staff. In addition to design and fabrication work, Bridgewater Studio managed project production in conjunction with the client, putting together the brand activation strategies, managing the project’s installation, and other logistics.

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As always, we owned the entire process to ensure optimal results:

Concept Development
Activation Planning
2D + 3D Visualization
Packaging Design
Graphic Design
Presentation Decks
Schematic Design
Theme Design
3D Mesh + Surface Modelling
3D CAD + Solid Modeling
CNC and Robotics Programming
Eco-Solvent Printing

Wide Format Printing
Print Direct to Substrate
Vinyl Wrapping
Vinyl Application
Vinyl Decal Application
Shop Drawing Services
SPFX + Lighting Integration
Carpentry
Millwork
Painting/Finishing
Powder Coating Services
Laser Cutting Service

Acrylic Fabrication
CNC + Robot machining
Project Estimation + Budgeting
Project Schedule Development
Project Management Services
Nationwide Installation Capabilities
Logistics Management Services
Kitting + Inventory Management
Exhibit Permitting
Location Scouting + Site Survey
Project Staffing

Say goodbye to stressful projects that don't reach their full potential. Take your vision, your budget and your brand further with fully-integrated design & fabrication.

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