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Stopping Hungry Customers in Their Tracks

For our client Ogilvy, we worked completely in-house to conceptualize, fabricate, install, and manage a 1950s-inspired diner for a 3-day Jimmy Dean pop-up marketing campaign.

The diner would serve as an interactive marketing experience designed to create a consumer-friendly environment that would go viral on social media while introducing product samples to bikers on Chicago’s Lakeshore Drive.



We CNC-engineered a singular hut with neon signage for two brand ambassadors to staff. In addition to design and fabrication work, Bridgewater Studio managed project production in conjunction with the client, putting together the brand activation strategies, managing the project’s installation, and other logistics.
Fabrication image

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