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image of blog Eric Cup

Eric Cup

With a construction background and a keen interest in anything mechanical, Eric has been managing custom fabrication shops for the past 20 years. As President/CEO of Bridgewater Studio, he thrives on solving the challenges of complex projects with a unique blend of technology and creativity.

A trade show participant engages in an VR activation featuring a holographic projection.
Experiential Marketing
Image of Nike retail interior with the graphic
Experiential Marketing
Johannes F. Gottwald inventor of modern 3D printing technology
CNC & Digital Fabrication
A look inside a CNC fabrication shop
CNC & Digital Fabrication

What is CNC Fabrication?

February 14, 2024
by Eric Cup
This interactive media booth for Toshiba is an example of what Experiential Agencies do
Experiential Marketing

What Does an Experiential Agency Do?

January 11, 2024
by Eric Cup
An experiential marketing event banner that reads
Experiential Marketing
CAMP's Little Mermaid themed environment
Themed Environments
Customer Experience Center with giant wrap around screen
Experiential Marketing
A vibrant 3D printed dragon elevates the customer experience
CNC & Digital Fabrication

How to Leverage 3D Fabrication for Your Brand

September 11, 2023
by Eric Cup
This conference room highlights one aspect of commercial design services
Corporate Interiors
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