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image of blog Eric Cup

Eric Cup

As the founder and CEO of Bridgewater Studio, Eric has spent over 25 years honing his skills in custom fabrication, project strategy, and problem-solving. Through his steady guidance and a collaborative team effort, Bridgewater Studio has become a leader in fully integrated design and fabrication, delivering high-quality results for clients across diverse industries.

A dark neon lit is punctuated by brightly colored shirts over a basketball court floor at Nike's Jordan store
Retail Design
A 3D printer fashions a blue mold on a white surface
CNC & Digital Fabrication
Experiential Marketing
Converse elevates the retail customer experience by integrating local art into their pop ups.
Retail Design
Bixbee leverages technology in a recent experiential retail pop up activation.
Experiential Marketing
A custom merchandising display for a recent Nike product launch
Retail Design
A corporate corridor with custom design and fabrication elements along the walls and doors
Corporate Interiors
A Nike Basketball brand activation inside a Dick's retail store with a red shoe rack and miniature basketball court
Branded Interiors

Brand Activations: The Ultimate Guide

June 06, 2024
by Eric Cup
A bright blue custom graphic wall highlighting Environmental Branding vs. Experiential Design in Corporate Interiors
Corporate Interiors
A trade show participant engages in an VR activation featuring a holographic projection.
Experiential Marketing
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