Adidas Gets the All-Star Treatment

Adidas asked Bridgewater Studio to completely redesign its Chicago store for NBA All-Star week. The new interior layout divides available floor space into separate retail sections for sponsored athletes to display their footwear in special shoe wall units, along with other visual merchandising displays. Installation of a basketball sculpture and hoop-inspired lightbox with Adidas shoes at the front of the store captured foot traffic in dramatic style.