A RETAIL EXPERIENCE DESIGNED TO INSPIRE

CLIENT SUCCESS STORY

Bridgewater Studio Partners with Nike to Create an Immersive Retail Store Design with a Bold Message.

When Nike wanted to bring its “Never Done” campaign to life with a motivational shopping experience, the brand tapped Bridgewater Studio to fabricate and install the design for its flagship retail store in Chicago. The vision for campaign was to promote the idea that we are all a work in progress, and to support the theme of constant improvement.

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The retail environment was outfitted with custom millwork, graphics, fixtures, mirrors, and other elements made to appear “in progress” by breaking from traditional installation methods. Some items were leaned against walls (secured with custom cleats and floor mounts), while others featured hand-written motivational messages. The theme of continuous improvement was reinforced by multiple design iterations of the Nike logo and visual repetition of the “Never Done” mantra.

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A highlight of the fabrication process was the use of multiple printing methods, combined to create a layered effect. This included cork laminated to MDF and direct-to-substrate graphics, to which printed and cut vinyl was applied by hand. A carefully choreographed installation process required custom-fabricated shrouds to conceal construction activity during the retail store’s redesign.

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As always, we owned the entire process to ensure optimal results:

Design Development
3D CAD + Solid Modeling
CNC and Robotics Programming
Eco-Solvent Printing
Wide Format Printing
UV Printing
Print Direct to Substrate
Roll-to-Roll Printing
Vinyl Wrapping
Interior Vinyl Wrapping
Anti-Graffiti Printing

Shop Drawing Services
Prototyping Materials
SPFX + Lighting Integration
Rigging Design
Metal Fabrication
CNC Sheet Metal Forming
Carpentry
Millwork
Painting/Finishing
Powder Coating Services
Custom Upholstery

Laser Cutting Service
CNC + Robot machining
Plastics Fabrication
Project Estimation + Budgeting
Project Schedule Development
Project Management Services
Cloud-Based Client Project Portal
Nationwide Installation Capabilities
Logistics Management Services
Kitting + Inventory Management
Location Scouting + Site Survey

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Say goodbye to stressful projects that don't reach their full potential. Take your vision, your budget and your brand further with fully-integrated design & fabrication.

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Don't just get a quote.
Get a plan.

Set your entire project up to win with a
30-minute collaboration call and a complete plan for success.

A RETAIL EXPERIENCE DESIGNED TO INSPIRE

CLIENT SUCCESS STORY

Bridgewater Studio Partners with Nike to Create an Immersive Retail Store Design with a Bold Message.

Say goodbye to stressful projects that don't reach their full potential. Take your vision, your budget and your brand further with fully-integrated design & fabrication.

Don't just get a quote.Get a plan.

Don't just get a quote.
Get a plan.